An eco-lifestyle textile brand.
We source organic colour grown cotton
to manufacture environmentally conscious, fair trade apparel, accessaries and homeware textile products.
We are based in Byron Bay, NSW Australia.
Wild Cotton Colours is an affordable, upmarket, artisanal lifestyle brand for the conscious and sophisticated woman who wants her wardrobe and home to reflect her sustainable lifestyle. Our brand encompasses smart, yet artistic casual looks with high wearability, which transition well from day to evening; our additional range of lifestyle separates includes vintage romantic nightwear, childrenswear, homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits. We believe in connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion. Our company encompasses a holistic vision of exchange not only between east and west, but also among all participants in the modern value chain. We sell our brand retail both in our Jaipur boutique and online as well as wholesale internationally.
Our work is born of Jaipur, India.
“We started out motivated by our love of India, its artisan crafts and wanting the freedom to have our own business. We felt intuitively the importance of treating people with respect and dignity as a fundamental part of our own humanity. We also felt we wanted to use natural fibers, artisan textiles and have a high quality standard. We have always been deeply inspired by Gandhi’s philosophy and life and feel motivated to do things in the best way possible. Gradually we realized there was a world of people who had a similar vision and so we engaged with terms like ‘fair trade’, ‘ethical’, ‘sustainable’ as a means of connecting to others who share our belief in fundamental human and environmental values. Underlying the language of sustainable fashion and manufacture, are good business practices. These practices are the road to sustainability and the only thing that makes sense. I like the term ‘sustainable’ the best because it also speaks to something which is at the very core of being human. We must sustain ourselves and our environment if we and our children are to endure. We are all here in this together so we must practice being kind, respectful, sincere, doing things well and making things that will last.” –Shari
Our Staff Includes
Together with our staff we are a small company made up of our management staff listed below, our tailoring masters, thread clippers, quality checkers, artisan printers and artisans hand workers. We work on each and every project as a team.
Our Vision – Our Process
A People-Centered Approach
Mehera Shaw’s belief is in a cradle-to-cradle approach to fashion. We are working toward becoming more sustainable throughout the life-cycle of a garment: from the fabric we source, the labour standards used, minimizing waste in pattern layouts, developing upcycled products from post-production scarp fabric, to the choices our end customers make (who ultimately are also integrally involved in the supply chain). Our vision is born of a belief in human dignity people helping people a market need for a well-designed, wearable, affordable and eco-conscious lifestyle brand. We believe sustainable fashion is only sustainable through quality design, which wears well over time and reflects the story of its production.
- We use low-impact fabrics such as handloom wool, ahimsa silk, certified organic cottons, artisan textiles, and upcycled textiles in every collection.
- We use only fair labour garment production and actively look for partnering with artisan textile projects supporting innovative development in upcycling, and micro social enterprise.
- We also seek to educate our customers about recycling, mending, wash care for longer garment life and consuming less.
Our vision is that everyone participates in the supply chain by their choices; we all share in the project of making clothing more sustainable. “We believe that good design can and does go hand-in-hand with beautifully made, hand-crafted textiles, that sustainability, small-scale artisan production and good design are a good fit and the way of the future. We see it as a continuous cycle–on the production end, we believe in the fair trade model of people being able to help themselves and their success coming from themselves. The role of artisans and of everyone in the supply chain is important. Everyone has a voice and a significance. I would also call this slow fashion –meaning, for me, that there is a story behind the production. It is a dialogue across cultures and brings people together through art, craft and understanding.” —Shari
Sustainability – Slow Fashion
Environment – People – Design
As a manufacturer, Mehera Shaw is committed to our fair trade principles and to becoming as sustainable as possible. What we have realized over the years, is that sustainably has multiple, interwoven areas and to ignore any one area is to overlook the deeper meaning of sustainability, namely how sustainability and slow fashion go hand in hand. To sustain something means to support it in a way that is ongoing. To continually renew, regenerate and breathe life into something. We use the term to refer to life-supporting and interconnected relationships between:
- human beings
- the environment
- design — which itself refers to an interconnection between design/economics/politics/scale/conscious consumerism.
Sustainability is far more than removing pollutants from the garment supply chain.
It is about giving renewed life to the supply chain. Sustainability requires understanding the supply chain as a living circle which includes farmers, workers, artisans, buyers and consumers, our human and natural environment, and is a shared support network of trade, knowledge, helpful relationships and solution sharing. The ‘People’ part of sustainability is to work toward transparent, supportive networks within our supply chain which show cultural respect, understanding and non-discrimination. It means making decisions which help people first and taking into consideration everyone’s life situations when making company decisions. We are a fair trade manufacturer; this is our labour standard is and is the only way to work. We work with artisans as we uphold Gandhi’s principles of decentralized production and self-reliance being in the hands of the people—what we make is made with our hands. Together. The ‘Planet’ part of sustainability relates to the environment and involves removing pollutants, reducing energy and resource usage, minimizing waste and finding systems which renew the land, water and natural environment.
To reduce pollutants
- GOTS certified organic cotton in 95% of our manufacturing.
- fibre reactive, low-impact dyes which are AZO free and heavy metal free.
- hydrogen peroxide for whitening rather than chlorine bleach.
- hand loom fabrics, source almost all of our fabrics from India and work directly with local block printers as much as possible to reduce our carbon footprint.
- low-impact dyes and waste water removal practices.
The ‘Design’ part of sustainability is about the quality of workmanship, quality of design, the wearability/longevity of a garment, the scale of production and the resulting economics and politics of production and of scale. It is that complex web of interconnections having to do with how we conceive of a product and how we use it. It is not enough to say that we are avoiding pollutants or that we follow fair trade practices. –>
Ultimately, sustainability is about keeping the whole system in balance so that we all have — enough.
The Significance of ‘Good Design’
We believe good design is about the lasting power of a garment, is about the scale of production, the cost of goods and affordability of ‘sustainable’ garments and about making sure that everyone in the supply chain sees themselves as part of the circle and finds means to support it.
- It means reducing pressure on developing countries to produce at below cost.
- It means finds environmental solutions together, using less, wearing things longer and mending things or recycling them.
- Ultimately, it means everyone is part of the process of renewal, not just the process of reducing pollution.
Slow Fashion – The Significance of ‘Good Design’
We believe good design is about the lasting power of a garment. It means moving away from trends and thinking of fashion as a commodity, items to be replaced at lightening speed. It is about moving away from the social pressure to be ‘in’ and moving toward a human connectedness and desire to ensure that everyone has –enough. Moving toward an aesthetic which embraces creativity and personal expression while recognizing that moderation in consumption is both a value and an aesthetic. It is about seeing clothing not as a means toward securing popularity, but as a means of telling the human story of the many hands who made it, the human story that brings all of us together. It is about valuing the longevity in every garment, learning to mend, to share, to recycle and upcycle. It is also about good design. Good design is not trendy; it is practical, effortless, wearable and becomes more beautiful the longer its story is told. So called ‘sustainable’ fashion, which appears as one time evening gowns is not sustainable. It is the well-loved and well worn dress that I wore through multiple seasons, mended and finally passed on to my daughter, then added bright colored patches to, that has stood the test of time and is part of the deeper human story; it is part of the SLOW FASHION world. A world where we are human beings first and realize that we can’t couple words like organic and fair trade and artisan with sustainability until we rethink what type of fashion we’re producing, what type of designs, at what speed, with what longevity –and what marketing message. For any of this to be sustainable, all of us need to rethink what type of clothes we are making and what our responsibility is to make things that will last, stand the test of time, be a part of a person’s wardrobe for years to come and be part of the greater message to humanity. Design which allows those who made it to live decently and those who wear it to be an active part of that human story is the only ‘fashionable’ thing to do. Making the best use of what we have so that others will have enough is the only road to sustainability. In essence SLOW FASHION is an intrinsic part of the road to sustainability and to the core principles underlying ethical fashion. It is a different understanding of art, design, process, durability, longevity and the human story encoded in the garment. We’d like to share an article by Camilla Wellton on Slow Fashion which addresses the core values of this movement and further addresses how we must work together toward sustainable solutions. Camilla Wellton article on slow fashion
Working with Like-Minded People
- We look to work with people who share this vision, to create transparency in our relationships and develop solutions with everyone in our supply chain.
- We seek customers who develop long-lasting, wearable designs (slow fashion) and who will also develop transparent, informative relationships with their end customers.
- We consult with customers to find the best choice of fabrics and design so that the end product has more wearability.
- We minimize fabric use in all pattern layouts.
- We work with our customers to develop upcycled fashion accessories from post-production scrap fabric.
Hello! I’m Michael Reid, greetings and welcome to my web site. I am interested in eco-friendly textiles, especially organic colour grown cotton textiles. Conventional cotton cultivation is one of the great environmental disasters on the planet. It is the number one industrial polluter of water in the world . Organic colour grown cotton offers a beautiful eco-friendly alternative. It is a pleasure and a privilege to promote this exciting ‘new’ product via my web blog.
My Textile background Studied wool production at Wagga Ag College – Worked in shearing shed – OIC NSW Agriculture Fleece Meaurement Service – Wool Producer – Manager Llama & Alpaca Stud An Eco background & Ongoing Eco focus
- Deep ecology as the guiding philosophy to all my actions
Search for niche business opportunities
- The need for personal sustainable economic independence
- Choice of Eco-textile option
- The Textile aesthetic
- A light-weight, long-life, high vale product
- The Indian connection – Fair Trade, Organic Cotton & travel opportunities
Registration of ‘Colour Grown Cotton’
- A unique .com domain name
- The alternative term for natural colour cotton
- Also registered colorgrowncotton.com
- Planning to register colourgrowncotton.com.au
Colour Grown Cotton and Wild Cotton Colours
- Colour Grown Cotton – The Blog
- Wild Cotton Colours – The E-commerce site for the brand